Iceberg Garage — Digital studio · Est. 2026
What you see
is the tip.
We build digital products with hidden depth — websites, web apps, mobile — and make them found. The shipped work is what you see; most of what we make lives below.
The waterline
Most of it lives below.
10% shipped · 90% in cold storage
Services
We build it.
We make it found.
Build and growth, under one roof. We design and ship the product — then make it found. Quiet, dense, precise. We ship when it's ready.
Beneath every build
Design systems, brand and identity, and the infrastructure you never see. The ninety percent that holds the visible work up.
SEO & GEO
We run it for you, powered by Qlue — the tool we built. Prefer to do it yourself? Qlue is self-serve. Meet Qlue →
Selected work
What's surfaced so far.
The visible peaks. Each one sits on far more work than it shows.
More peaks surface soon.
Calvings
Things that calved off the garage.
Icebergs calve. Pieces break off and float free. Our products do the same — they leave the garage and live their own lives.
Calving 01 · 2026
Qlue
Find the clues to your brand's visibility — across every search engine and every AI answer engine. Then ship the code changes that make you appear.
The SEO we run for clients is powered by Qlue. Want to do it yourself? Qlue is self-serve.
- Discover. Find the clues — gaps, citations, missed keywords.
- Execute. Ship the change — drafts a PR you review and merge.
- Track. Watch them play out — rankings and AI citations.
Calving 02 · forming
In cold storage. Forming under pressure. You'll know when it surfaces.
Calving 03 · forming
In cold storage. Forming under pressure. You'll know when it surfaces.
The deep · −900m
Slow ice.
Sharp edges.
Icebergs form under pressure over time. Compressed ice is harder than rock. The work is dense; the edges are sharp. A garage is normally warm — an iceberg garage is cold. Deliberate. Focused.
10%
Shipped · visible
90%
Below · in cold storage
Quiet
No announcement-driven marketing. Things ship when ready.
Patient
Calving cycles, not sprints. The work forms over time.
Dense
Each product is heavily considered. Compressed, not stuffed.
Hidden
You don't know what's coming. Drops feel like surprises.
Precise
Sharp edges. Clean angles. No soft messaging.
Start a project
We ship when
it's ready.
Tell us what you're building. We'll tell you what lives below it. Quiet, dense, precise — no retainer of noise.